Marketplace • Fractional CTO

EatCookJoy scaled chef-client bookings without adding headcount

We rebuilt the chef marketplace, added routing + payments automation, and instrumented analytics to support nationwide expansion.

2,500+

Chef-client matches

-63%

Booking processing time

<0.2%

Payment errors

40 hrs/week

Operational savings

Talk about marketplace scaling

Client snapshot

Company: EatCookJoy
Industry: Food marketplace
Stage: Seed
Headquarters: San Francisco, CA
Website: www.eatcookjoy.com/

Timeline

Month 1
Assessment + roadmap, payment stack redesign.
Month 2
Launched new booking workflow + chef onboarding.
Month 3
Automated payouts, CRM sync, and reporting.

The challenge

The original platform relied on manual coordination and brittle spreadsheets. Scaling to thousands of chef hours required robust booking flows, availability management, and payment automation.

What we built

We rebuilt the core marketplace with real-time availability, integrated logistics, and automated payouts. The HyperNest team also handled infrastructure hardening and analytics.

Chef CRM with skill tagging and compliance tracking

Customer experience revamp with instant booking and messaging

Stripe Connect payouts with automated reconciliation

Ops dashboard for scheduling, inventory, and support tickets

Data warehouse + Looker Studio for marketplace KPIs

Impact

EatCookJoy now runs a self-serve marketplace with minimal manual intervention while delivering premium hospitality experiences at scale.

Stack & capabilities

Tools, platforms, and competencies we owned for this engagement.

Product

Next.js
React
Tailwind
Storybook

Backend

Node.js
GraphQL
PostgreSQL

Ops

Stripe Connect
Airtable
Looker Studio
AWS

“HyperNest gave us enterprise-grade infrastructure so we could focus on chefs and customers.”

Zainab Ghadiyali

Founder & CEO, EatCookJoy

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