Insights

Operator notes for founders, investors, and early engineers

Short, practical write-ups on how real startups scaled, survived diligence, and navigated acquisitions—written from the perspective of the people who were inside the stack.

Featured insights

Rupa Health acquisition: what happened and how the platform scaled

An operator view of the Rupa Health acquisition, focused on technical and operational patterns—not speculative valuations.

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How Rupa Health scaled its platform before acquisition

What broke first, what got fixed early, and the architecture patterns other SaaS teams can reuse.

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OddsJam acquisition: what mattered in technical diligence

How a high-frequency betting analytics platform told a credible technical story to acquirers.

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How OddsJam scaled its betting analytics platform before exit

Concrete ingest → transform → serve lessons for analytics and fintech founders.

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Betting.com, OddsJam, and what acquisition stories actually signal for engineers

Why valuation headlines matter less than reliability, dataroom readiness, and founder-level engineering decisions.

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From shutdown to $1M ARR: how EatCookJoy rebuilt after a cyberattack

A founder-operator view of how EatCookJoy recovered from a cyberattack attempt, rebuilt its marketplace, and scaled to $1M ARR in seven months with no marketing.

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Founding engineer vs agency: when each makes sense

An objective comparison of founding engineers vs agencies: tradeoffs, when each makes sense, and how to choose the right model for your startup stage.

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Fullscript acquired Rupa Health: what the deal signals for healthcare tech

An operator perspective on the Fullscript-Rupa Health acquisition: platform integration, technical readiness, and lessons for founders building acquisition-ready platforms.

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How Betting.com scaled its platform infrastructure

Operator notes on how Betting.com scaled its betting platform, focusing on reliability patterns, data accuracy, and scaling lessons for other high-volume platforms.

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Startup acquisition engineering lessons: what actually matters

Practical engineering lessons from startup acquisitions: what acquirers evaluate, integration feasibility, technical risk assessment, and a preparation checklist.

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